THE BERRICS CREW CUP
Creative Strategy, Art Direction, Branding, Copywriting, Prototyping
This is an original idea based on the old Transworld contest, "Skate and Create": Professional skateboard crews of four skaters must bring supplies to the Berrics, and build a DIY skate spot on camera. Once completed, the teams must film a mini part on the skate spot, and must land a total of 15 different tricks on it.
This video series can produce content from the prep, the builds, the skating, and the winners/losers getting their prizes. It can even have a follow up and a social play down the road when it comes time to drop off the losing team members' skate spots.
Here's what the competitor's advertising might look like in preparation for this event. Each of the following shown is featured on the respective company's website, YouTube profile and Instagram.