Art Direction, Photography, Food Art Digital Design

This is the process of some social media sponsored ads. The idea was to make tofu appear more natural and fun. We created two different posts, one with a price point to that was bright and colorful to distract the user, and the other was a mise-en-place display of a smoothie recipe. The juxtaposition between the brightly colored fruit, the layout and the natural woodgrain texture of the backdrop subliminally emphasized the natural appeal of tofu.