In the dawn of 2021, non-celebrity funded Tequila Dahlia blossomed onto the tequila scene. Our inaugural campaign, "Find Your Dahlia," dared to challenge the familiar with a captivating whisper of rebellion. Renowned photographer Guy Aroch, maestro of light and shadow, unveiled ethereal portraits of supermodels Stella Maxwell, Barbara Palvin, and Gizele Oliveira, each transformed into a Dahlia muse. These images unveil a vibrant palette of forbidden petals, intoxicating nectar, and an intoxicating spirit unlike any other. Dive into the sensory realm; let Dahlia guide you towards your own personal bloom.
I led a lean but mighty creative team to paint a vibrant bouquet of a brand identity with ad campaigns to match, from audience-captivating social media blasts, newsletters, and websites to captivating point-of-sale art, marketing tools and influencer campaigns, my team was on a mission to bring a non-celebrity founded tequila brand to life, in an already saturated market.